Introduction & Objective: The survey of smoking as the most toxic, common and cheapest ad-diction, and its psychological and demographic variables especially among the youth who are efficient and constructive individuals of the society is of great importance. This study was performed to compare efficacy and threat perception in predicting cigarette smoking among university students based on Expended Parallel Process Model (EPPM).
Material & Methods: This cross sectional descriptive study was carried out on 700 college stu-dents of Hamadan recruited with a stratified sampling method. The participants completed a self-administered questionnaire including demographic characteristics, smoking status and EPPM Data analysis was done with the SPSS software (version 16), using t-test, one way ANOVA, Pierson correlation and logistic regression methods.
Results: The average scores of threat and efficacy perception were 39.7 and 38.6, respectively. The prevalence of cigarette smoking among participants was 27.1 percent. Also, there were significant differences between the average score of efficacy perception and age, gender, his-tory of drug abuse and dwelling of students (P<0.05). Efficacy and threat perception both predicted student cigarette smoking.
Conclusions: Cognitive mediating process of threat perception was a more powerful predictor of cigarette smoking as an unsafe behavior. Therefore, increasing self efficacy and response efficacy of university students aimed at facilitating the acceptance of safe behavior could be note-worthy as a principle in education.
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